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The domain reefleather.com.au states the following, "Web Site designed, hosted and maintained by Allcorp Advertising." I observed that the website said " Crocodile skins, crocodile leather hand bags, crocodile leather belts, crocodile hornback belts, crocodile leather hat bands, crocodile leather purses, crocodile leather wallets,." They also stated " Crocodile leather wrist bands crocodile leather back scratchers and crocodile souvenirs produced in cairns australia on the great barrier reef. The pier on the cairns esplanade." The meta header had reef leather cairns crocodile skins as the first keyword. This keyword was followed by crocodile leather hand bags, crocodile leather belts, and crocodile hornback belts which isn't as important as reef leather cairns crocodile skins. The other words the site used was crocodile leather hat bands. crocodile leather purses is also included but could not be viewed by search crawlers.